Discover the Inland Empire

Welcome back… we missed you! The Inland Empire is ready to welcome visitors to discover the open spaces of the Inland Empire! With increased vaccinations and the drop in cases throughout the region, we are committed to your safety. Stay abreast to the California Public Health Travel Advisory for the latest news on how to Stay Safe when traveling.

Discover the Area

Riverside County

Riverside is the fourth largest county in California and the 10th largest in the United States. It covers more than 7,300 square miles and is home to 2.4 million residents. What makes our county run? It’s talent, perseverance and loads of dedication from public servants, volunteers, residents and representatives serving in departments, as well as an array of commissions, committees and boards. Each one of these individuals contributes to our safety, security, convenience and welfare.

San Bernardino County

San Bernardino County is located in southeastern California, with Inyo and Tulare Counties to the north, Kern and Los Angeles Counties to the west, and Orange and Riverside Counties to the south. The county’s diverse geography and extensive natural resources, as well as its proximity to major economic and population centers, provide unique opportunities for varied industry sectors to thrive, including commerce, education, tourism and recreation

Climber at Dairy Queen Wall
Hiking in Lost Horse Valley, Joshua Tree
Desert GIrl
Desert Plants

Joshua Tree National Park

Joshua Tree National Park is immense, nearly 800,000 acres, and infinitely variable. Two deserts, two large ecosystems primarily determined by elevation, come together in the park.

Lake Sunset
Mountain Range

Rim of the World Scenic Byway

On the drive through the mountains, you have to remember to make a stop on Rim of the World Scenic Byway. The mountain highways wind through the San Bernardino Mountains, taking riders along the edges of the mountains for sweeping views of Southern California. It would be almost a crime to not pull off and take a few photos

Rim of the World Scenic Byway
Road Bend

Temecula Valley

Temecula Valley Wine Country invites you to savor the hundreds of award-winning wines offered by our member wineries while enjoying the irresistible charm of our friendly tasting rooms. Rural in nature, sustainable in farming practices and including an agricultural preserve known as the Citrus/Vineyard zone, the Temecula Valley is widely recognized as the 'jewel' of Riverside County.

Ontario International Airport

Ontario International Airport (ONT) is located in the center of Southern California, approximately 35 miles east of downtown Los Angeles. It is a full-service airport with nonstop commercial jet service to 23 major airports in the U.S., Mexico and Taiwan.

Route 66

Back in its glory days, Route 66 began in Chicago and ended along the bluffs overlooking the Pacific, a 2,451-mile journey through farmlands, plains, and desert. The highway crossed the Colorado River and entered California, then after a long stretch through the Mojave (where an extensive section can still be driven) reached the Inland Empire.


For the ultimate guide to planning your Inland Empire vacation, view and download the recommended Inland Empire Itinerary, packed with useful information that will help you plan the perfect vacation.

Download an Itinerary For:

IE Travel Academy

Discover Inland Empire launched its first-ever online travel academy. It was created for travel professionals and consumers to become informed travelers about the Southern California region. This three-part learning experience is an opportunity that provides information detailing the story of the Inland Empire (IE), major attractions and itinerary suggestions.

Complete all lessons of the Discover Inland Empire Travel Academy by October 1, 2021, for the chance to win a $500 Simon Gift Card!


Discover Inland Empire hosted its first in-person IE Tourism Welcome Back Mixer for travel industry leaders within the Inland Empire. Focusing on community and growth, the organization welcomes neighboring tourism & hospitality professionals to safely come together to reconnect, regroup and rejoice with one another. Thank you Route 66 Shooting Sports Park for hosting the event!
#tourism #travel #hospitality #hotels #community #southerncalifornia #historicroute66 #oldhollywood #lake #mountain #winery #diversitymatters❤️

It's officially summer, so that automatically means eating as much ice cream as possible. Wouldn't you agree @handelsupland? ...

At @r66ssp, they pride themselves on their features that visitors love. Their steel gallery is one of the most popular areas at the range. Each bay has color coordinated steel targets, so everyone knows exactly which targets are their own. Plus, each area has mesh dividers. It's pretty great. PC: @r66ssp ...

The Point aka Panorama Point in Redlands. We think the view speaks for itself. Here are some tips on how to get there from our friends at I-10 E, Take exit 81 for Ford St, Turn left onto Ford St, Take the 1st right onto Reservoir Rd, Take the 1st right onto S Wabash Ave, Turn left onto E Sunset Dr. N, Turn left onto Panorama Dr/Panorama Point Dr. Point in Redlands. Closed from sunset to sunrise. 📷: @deedizzle20 ...

We thought it would be best to go straight to the source. As @visitpalmspings say...
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Repost: Which summer activity in Palm Springs is calling your name?

☀️ A dip in the pool at Ace Hotel & Swim Club / PC: @eastdallasmodern

Did you know Southern California has its own "wine country?" Temecula is the ideal place to indulge in a variety of wines. There are more than 35 wineries in the area making it a great place to try different wines with a new experience at each winery. 📷: ...

We are taking it to the ziplines to welcome in the weekend. Happy Friday! 📷: @skullcanyonziplines ...

Recharge. Regroup. Recuperate. That's exactly what can happen when you spend a bit of time in nature. How many of you take nature walks or enjoy hiking?

There is something about being outdoors that just feels good. Comment below your favorite place to enjoy nature. Let us know if you can't think of one, we have a few recommendations! #MtSanJacinto📷: @taming_mountains

We may not have an ocean, but that doesn't mean we can't enjoy a sunset by the water. Summer = lake days and we couldn't be more excited. @LakePerris 📷: @lake_perris_explorer ...

We're having dreams of Hawaiian breezes... if you are having the same dream, you can make your dreams come true at Ontario International Airport. As of now, @flyONT now offers Nonstop service to Honolulu (HNL). We've been celebrating the news with Mai Tais. When are you planning your trip? 📷: @flyONT ...

It's heating up. Summer is almost here. We see a nice pool in our future... This calls for a new bathing suit! ontario mills, it's your time to shine! 📷: @simonpropertygroup ...

#DayTripIdea palm springs aerial tramway: If you're trying to get up, get out and get something... Catch a ticket to the Palm Springs Aerial Tramway. Did you know it is the world’s largest rotating tram car? The tram ride takes you to the top of Mount San Jacinto. There you can decide if you want to sightsee, hike or dine at the mountain top restaurant, Pines Cafe. Also, you can't forget to take a picture on the way up. If you don't capture the moment, did it really happen? 📷: @los.ricardos ...

And it's back! We're so happy to see the san bernardino county museum open. The county is such a large region and this museum dives deep into the cultural and natural history of the area. When you visit, you are sure to learn something new you didn't know before. 📷: ...

What a fine day for target practice! route 66 shooting sports park makes it their mission to provide a safe environment when it comes to any aspects of handling a firearm. From training, target practice and certifications you can definitely learn a thing or two with every visit. 📷: @r66ssp ...

We are feeling a bit nostalgic for a cute movie moment. We'll meet you at the Rubidoux Drive-in📷: @allofherheart ...

Have you toured Southern California's wine country? If you haven't taken a wine tour, perhaps you may like to explore the region on two wheels. ⠀

In @VisitTemecula, you'll find 90 miles of bike trails winding through the area. From leisurely rides to more adventurous trails, it's another way to do something different in the IE. 📷: @temeculalivin_homes

#DayTripIdea Lava Tube Trail: You would not think of it, but there was some volcanic activity happening in the desert. Nothing has happened in the last 10,000 years, but it left something behind that we can explore. ⠀

Inside the @MojaveNPS, the Lava Tube Trail is a short hike leading into a lava tube. Here, lava once flowed underground carving pathways, but have since emptied out to leave these hollowed out spaces. It's a bit of a drive to make it to the trailhead, but this makes for a fun day in the desert. Also, make sure to get your photo op in front of the world's tallest thermometer located a few miles away in Baker! 📷: @clairechangtetz

We spy with our little eye a roadrunner and a great place to enjoy happy hour. Do you know where we are? @roadrunnerLQ 📷: @rd_rnnr_lq⠀ ...

May is California Tourism month and travelers are dreaming of their next trip to California. As the days past, we see more and more of you making plans, exploring safely and having fun. We're happy to see so many people explore the Inland Empire and more parts of the state. ⠀

We want you to know that your travel helps support #CATourism and allows us to welcome back visitors with great experiences. You can learn more about your impact at ⠀

Comment below your future California travel plans.

@LakeGregoryCo is making plans for a hot summer! Better parks with new picnic areas, updated water slides and a fully stocked lake for better fishing... We know where we'll be spending some time this summer. Will we see you there? 📷: @stephaniekendrick77 ...

@VisitBigBear is back in action for a huge Memorial Day celebration. The 2021 Big Bear Grill and Chill will kick off summer with a big bash featuring bbq, breweries and a bunch of family activities. Regional pit masters will make their way up the mountain to throw down and show off their skills when it comes to grilling. The Village will be packed with local breweries pouring their best craft brews, while performers take the stage to play great tunes to welcome in the season. This all-ages event takes place May 29 - 30, 2021.⠀ ...

Did you know there is a zoo in Palm Desert? For 50 years, @thelivingdesert has worked to preserve, conserve and interpret the desert and all its varied plant and animal life. From nature trails to feeding giraffes, both kids and adults have the chance to get up-close and personal to some pretty cool animals.⠀

📷: @aris_storyteller_photography

One person's junk is another person's treasure when you visit @TreasuresNJunk. Each visit to the antique store is like a scavenger hunt to see what's out there. Yes in a discovery sense, but also in a "maybe I need a new piece of furniture for my home." Only you can decide the purpose behind your adventure. Happy hunting! ⠀

📷: @treasuresnjunk

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